The increasing number of images required for use on the web has fueled the expansion of online stock image libraries and while these images are often cheap and certainly convenient for web developers they are not always the best solution from the website owners’ perspective. It is important that any business owner considers all the implications of this important decision which can affect their sales potential and reflect upon their brand image, however it seems that many web development companies use library images by default – perhaps because they are familiar with it and are put off commissioning because they do not understand the process.
When images were made using film clients understood that film, processing, proofing, printing and Polaroids would all be appearing on their invoice. With a reusable memory card and delivery by electronic means it is therefore some people’s conclusion that these production costs have been negated. Everyone appreciates the benefits in turnaround from a digital workflow but the industry will be heading down the tubes unless many more understand the economics:
I was talking to a small group of other business owners today at a lunch event, some of us already knew each other and some were meeting for the first time but most seemed to be fairly like minded in their approach to business – pay it forward types with an open mind, really very refreshing.