I have been working with Tom O’Connor from McAllister Group’s Newry HQ to provide the images for their new website and corporate brochure. The adventure so far has involved photography in Northern Ireland and London to capture the innovative engineering solutions offered my McAllister Group. I just received a preview of their new brochure which features a lot of the images we have worked on, you can have a look at it here – http://stephenpotts.co.uk/SP/McAllister.pdf
I made this film for Kathryn Callaghan who uses a mix of ink and gel which she pours freestyle onto a canvass to make the most amazingly dynamic images, I never saw anything like this before and it was a real pleasure to watch her work while we made this film.
The increasing number of images required for use on the web has fueled the expansion of online stock image libraries and while these images are often cheap and certainly convenient for web developers they are not always the best solution from the website owners’ perspective. It is important that any business owner considers all the implications of this important decision which can affect their sales potential and reflect upon their brand image, however it seems that many web development companies use library images by default – perhaps because they are familiar with it and are put off commissioning because they do not understand the process.
If a picture speaks a thousand words what does the corporate photography on your literature or website say about you? Great character portraits are produced with insight and attention to detail – they should squeeze every available ounce of the subject’s essence into the picture because your key personnel are among your major assets – the way they are portrayed to potential and existing customers is of the utmost importance.
Jaroslav Kuracina, a former weapons officer in the Slovak Army, designed a completely new type of pistol which his company now exports worldwide from their self-contained manufacturing facility in Banská Bystrica, Slovakia.
When images were made using film clients understood that film, processing, proofing, printing and Polaroids would all be appearing on their invoice. With a reusable memory card and delivery by electronic means it is therefore some people’s conclusion that these production costs have been negated. Everyone appreciates the benefits in turnaround from a digital workflow but the industry will be heading down the tubes unless many more understand the economics:
I have been enthralled with the debate raging around the European Court’s decision to make Google remove historic information from it’s search results. It’s a many sided argument and to be honest I’m not sure where I stand for now,
I was talking to a small group of other business owners today at a lunch event, some of us already knew each other and some were meeting for the first time but most seemed to be fairly like minded in their approach to business – pay it forward types with an open mind, really very refreshing.
This is the latest 360 action coming from my studio – these are 3 generations of Potts’ first cameras; my Grandfather’s, my Fathers and mine!
This 360 equipment is now ready for business and I already have a meeting on Tuesday with a client who is interested in commissioning the service.